Tourism is an essential part of every city economy. Southampton has a lot to offer not only for those who seeks romantic aura, adventure cruises or even shopping spree. It is at utmost importance to analyze those aspects of the city that can possibly lure in as many tourist as possible to explore this city with wealthy heritage. Destination Management Organization Big Solent seeks to develop in some way and these are the steps that can be undertaken in order to promote the city of Southampton more efficiently.
To set the organisation’s mission and values is for sure the most important part and it should be arranged beforehand. In terms of a mission or goal, it is quite simple really. And it is to take the advantage of everything the city possess and offering and transform it into financial benefits so the city can evolve again. Values on the other hand are more tricky and could distinct in different cities. The values for Southampton ought to be to put the citizens of the city on the first place and always pay attention to their needs. Other values such as ecological ones or culture or historical (heritage) are vital as well. People have to see that the DMO reaches everywhere and is able to take care of the town from every angle.
Potential client’s needs and demands have to match DMO’s efforts and objectives. Tourists need to be satisfied enough to recommend this experience to others and in so promote the area by using the most effective way of marketing and that is a word of mouth. Furthermore, clients can be the people who just passing through the city to move somewhere else but still they could be lured in by marketing tools.
The key step is also to communicate with local stakeholders such as family bussinesses in Southampton, City Council, West Quay shopping mall , Ikea, cruises companies, hotels, restaurants, universities, galleries, theaters and many more. These relationships can then create common goals and benefits.
Events industry, university and our daily life. 